The smart car industry has become the new battlefield on which traditional car manufacturers and Internet companies are competing. One of the latest players entering the arena was announced in
January last year when LeTV, best known for its streaming video platform held a press conference themed "Redefine the Future" in Beijing to announce the appointment of Lu Zhengyu, a former
Managing Director of Asia & Oceania Operations for Infiniti, as Vice President for the newly established Leshi Super Electric Car Company, a subsidiary of the LeTV Group. In summer 2014 LeTV
reportedly made a joint investment with the domestic carmaker Beijing Automotive Group (BAIC) into the American company Atieva, which is the design and engineering company for Tesla’s Roadster.
In August 2015 the company released the first concept images of its Roadster called "Le Supercar" to the public, which aimed to compete with Tesla in the luxury car
market. With the launching time far earlier than those of traditional car manufacturers the “Le Supercar” was expected to debut at the Beijing Motor Show in April this year and go on sale in
early 2018. Following the trend of autonomous driving, LeTV’s Chairman and CEO Jia Yueting set up an ambitious agenda and aimed not only at developing electric cars, but also establishing a
comprehensive internet-connected vehicle ecosystem, which is a revolutionary step in the industry.