The smart car industry has become the new battlefield on which traditional car manufacturers and Internet companies are competing. One of the latest players entering the arena was announced in
January last year when LeTV, best known for its streaming video platform held a press conference themed "Redefine the Future" in Beijing to announce the appointment of Lu Zhengyu, a former
Managing Director of Asia & Oceania Operations for Infiniti, as Vice President for the newly established Leshi Super Electric Car Company, a subsidiary of the LeTV Group. In summer 2014 LeTV
reportedly made a joint investment with the domestic carmaker Beijing Automotive Group (BAIC) into the American company Atieva, which is the design and engineering company for Tesla’s Roadster.