AUSTRIA CONNECT Greater China is the most important event of the Austrian business community in China.
This year it was held from 19 to 21 November in Chengdu under the motto “Going West and Beyond”. Chengdu is the capital of Sichuan and one of China’s most rapidly
growing provinces. The region has recently experienced a rapid increase in foreign investment. Sichuan’s success demonstrates how important it is to pay attention to the potential
of markets outside China’s well developed coastal regions.